Hey, I'm Isaiah. I'm a software & product engineer, who also enjoys building products of my own.
I've worked at startups and larger companies, including Unilever and Angi (FKA Angie's List). I've also consulted for brands launching consumer products, leading teams of 3-5 developers to build and maintain them.
Across roles I work end to end: frontend, backend, and recently mobile for my own products.
I'm interested in SaaS, marketplaces, AI tools, and personal finance products that help people, and I'm open to other domains where I can build end to end.
What I'm working on.
Calculating and tracking how much financial runway you have as an entrepreneur, so you can focus on building your business instead of worrying about money.
UGC Creator pools and campaign management for brands. Build a private creator network, run campaigns, and keep briefs, approvals, and communication in one place instead of spreadsheets, DMs, and email.
I build Legos, especially the big sets. I really enjoy the process of seeing it all come together.
I'm a bit of an old soul, and antiques in general catch my attention, especially typewriters, vinyl records, currencies and coins.
You'll also find me at the AGO, MOCA, ROM and other art galleries around Toronto. I like supporting independent artists, especially abstract figurative art.
I also enjoy fitness and I'm always interested in trying new sports and activities. Right now I'm playing pickleball.
Notes on startups, interviews, and shipping products.
Signs it may be time to close or pivot: finances, market fit, and scalability.
Planning companies, LeetCode, system design, and picking an offer.
Why Round the Block moved to a utility-first CSS approach on V4.
Moving from SPA on S3/CloudFront to Nuxt for SSR and SEO.
The best way to reach me is email and I'm also on X, Instagram, TikTok, and LinkedIn.